Time for Change
There's a general awareness that racing exists. It's just that it isn't 'cool' to be a part of it," writes Vic Zast. Racing needs a public relations campaign that'll earn the sport some attention and buzz: "It's time to stop preaching to the choir ... The biggest mistake would be for the public relations practitioners to churn out stories about jockeys and great races run. It's time for a showroom in Soho or a subservient chicken." (Blood-Horse)
Posted by JC, Dec 2, 2004 08:05 AM
